The 3 Biggest Webinar Myths
All demand generation webinars are not created equally, period! Some really inform, inspire and yield positive commercial outcomes while delighting [...]
3 Examples of How Webinars Move Customers Through the Next Series of Toll Gates in Their Decision Process
My recent article on, Measuring Webinar Effectives Beyond CPL or Cost Per Lead generated a ton of conversation inside the [...]
Stop Focusing on Cost-Per-Lead When Measuring the Success of Your Demand Generation Webinars
Having done hundreds of B2B webinars, I’m often asked, how should I measure the effectiveness of my webinars? Most b2b [...]
Stop Focusing on Cost-Per-Lead When Measuring the Success of Your Demand Generation Webinars
Having done hundreds of B2B webinars, I’m often asked, how should I measure the effectiveness of my webinars? Most b2b [...]
Don’t Just Do One Webinar – Create a Winning Thought Leadership Series
Too many B2B organizations and B2B publishers come to WebAttract looking to invest in our complete webinar management services for [...]
B2B Marketing Radio Show: Webinar Success Case Study Round Table with Mike Agron and Randy Kobat
I, along with MPi's VP of Strategic Initiatives was just interviewed on the B2B Marketing Radio Show where we shared how [...]
Webinar Engagement Case Study: How MPi Gained an 87% Approval Rating
People are ripe to attend a webinar if they have a high confidence factor that they will gain special value [...]
Demand Generation Webinar Case Study: How MPi Beat Their Audience Recruitment Goals by More Than 200%
When MPi (which is recognized by Inc. 5000 as the 63rd fastest growing software company) approached me about helping them [...]