I, along with MPi’s VP of Strategic Initiatives was just interviewed on the B2B Marketing Radio Show where we shared how we were able to beat audience recruitment goals and expectations by 200%! We showed how MPi gained an approval rating of 87% – with a majority of the audience saying that the “webinar well-exceeded their expectations.” And, even more importantly, MPi had 14 extremely hot leads to follow up with. They already had 2 big sales – and they’re expecting 4 to 5 additional sales in the next week. They even had a company call up for more information just 10 minutes after the webinar.
When you listen to the interview below, pay attention to:
1) Why MPi was only able to attract 60 registered prospects to their previous webinars (with only 16 attending!) Find out what their challenges were. Uncover the gaps they left wide open.
2) How WebAttract was able to attract more than 300 people (200% more than the attendance goal)
3) How MPi was able to attract more than 10% of their webinar registrants using LinkedIn and content marketing
4) How and why MPi was able to gain an 87% approval rating (with a majority of the registrants saying that the webinar well-exceeded their expectations.)
5) The follow-up strategies MPi is implementing to turn the webinar prospects into sales –
6) The follow-up strategies MPi should be implementing using LinkedIn
Listen to the Radio Interview Now