I’m super excited to host the above 2 part series, which is a follow up on my recent blog posts “Don’t Just Do One Webinar – Create a Winning Thought Leadership Series”  and “Lessons Learned: How to Turn Your Employees’ Expertise Into Thought Leadership”.

This is sponsored by GoToWebinar and will be held on Wednesday 2/5 at 11 am pacific and Wednesday 2/12 at the same time.  You can register by clicking here.

In Part 1, I’ll take you behind the scenes and examine several B2B case studies of emerging and global brands from diverse markets, and discuss the rationale, success factors and results of why they opted for doing more than a “1-off” webinar.

For Part 2, I’ll drill deeper into understanding webinar effectiveness and how to use 6 key webinar metrics to drive predicable results that meet your commercial goals while adding value to your audiences.

I’ll close with some tips and best practices on how to pull everything together to get started on developing your own thought leadership webinar series.

Register once for Parts 1 and 2 by clicking here.

I look forward to seeing you online and having you join the conversation and to answer any of your questions.

Here’s to your webinar success!

Mike Agron – Webinar Demand Generation Expert