The creation of a sponsored webinar series can help Publishers, Associations, Ad Agencies and many other
organizations monetize existing and new content, driving fresh revenue opportunities. Herein we hope to stimulate ideas on how you can adopt key best practices and insights into your own planning or validate current strategies for monetizing sponsored webinars. We present:
• the case for sponsored webinars,
• reveal some proof points,
• delve into high-level strategy,
• discuss benefits to readers and sponsors,
• reveal key monetization outcomes and,
• a roadmap/checklist for getting started
With webinars now a fixture of most integrated marketing strategies we’re pleased to be adding to our collective body of knowledge and help sustain this powerful demand creation medium.
Read the entire 14-page whitepaper at http://www.box.net/shared/trgoomdm9s