People are eager to hear about best practices, lessons learned, tips and techniques and new processes to help them solve real world challenges. Look to your industry analysts, authors, subject matter experts and tutorials. For example, teach people a way to improve a business process or reduce costs. Also look to case studies with the following talking points:
- What was the business or technology problem?
- How did you solve it?
- What were the results or the return on investment?
- What were the lessons learned?
Tell these stories as if you were sitting around a campfire, recounting an experience that
changed your life forever.
For more information, check out our free eBook, WebinarReady.
Here’s to your webinar success!
-Mike