Owing to the globalization of internet communication services, webinars have become one of the most cost-effective ways of targeted communication. Webinars can be organized for a variety of purposes such as promotion of products and services, education and training, research, and many more. Webinar planning is similar to the planning for a live seminar; however, there are some fine differences due to the virtual environment webinars are conducted in. Hemant Chourasia offers a step by step guide for a successful webinar.

1. Goal

When making the webinar strategy, the first thing to decide is the goal of the webinar. Is it for the promotion of your company’s product or service? Is it for the training and development of your employees or students? Or is it just to share a revolutionary development in your field? You need to be absolutely clear about the motto for organizing the webinar.

2. Schedule

In today’s fast paced corporate environment, timing is everything. Schedule your webinar at a time when you expect maximum attendance. Usually people are relatively less occupied during early hours of the second half of the day; hence it can be the ideal time for organizing the webinar unless you are expecting audience from different time zones. Try to schedule the webinar in the mid of the week as people are usually quite busy during the opening and the closing of the week.

3. Promotion

Promoting your webinar is extremely critical for its success. You can use various methods such as e-mails, social ads, newsletters, blogs, etc, to promote your event. Word-of-mouth can work wonders for the promotion of your webinar; make sure your invites request your prospective audience to invite their colleagues or people who they know may be interested in the subject. Promotion should be one of the most highly prioritized phases of webinar planning.

4. People

The next stage of webinar planning is finding potential speakers as well desired audience. As the speakers are not physically present, it is very important to find potential speakers. Thanks to social media, you can use website like LinkedIn, MySpace, Twitter, etc, to find people who have prior experience in presenting similar webinars. For the desired audience, you may either follow the same pursuit, or can hire a professional lead generation agency.

5. Registration

Usually misconstrued to be the day of the webinar, registration is the time when you should start benefiting from the event. It is the ideal time for knowing the market that you are playing in. You can include surveys, polls, whitepapers, teasers, etc, in your registration process to get to know what your audience really wants, and at the same time giving them an overview about the nature of the webinar.

6. Content

Someone once said “Content is king”, this couldn’t be more true than it is in the case of webinars. Since there will be no physical presence, the content has to be captivating to keep the audience interested in the webinar. You should use as many references as you can while preparing the content. Also, try to include as many facts and figures as you can, as such things make a great impact on the audience.

7. Coach

In-case you think that the speakers selected by you are not being able to convey the exact message that you want to send out, it is essential for you to coach them as per your expectations. In order to effectively train your speakers, you should know the inside of the subject you are organizing the webinar on.

8. Test

Titanic sank, and so can any webinar. There is no doubt that technology has paved way for the digital revolution we all are benefiting from, it cannot be relied upon completely as things can and do go wrong. Once you are done with all phases of your webinar strategy, you need to do a test run of the webinar using a real-time simulation of the actual webinar environment. This is very important to ensure technologies like audio and video conferencing are working all right.

For any reason if you find it difficult to organize the webinar completely on your own, it is advisable that you take the services of a professional webinar management company. These companies specialize in organizing webinars for a variety of businesses and are sure to prove fruitful for yours.

About the Author: Hemant Chourasia is an experienced Content writer and publisher on the topics related to Webinar planning and webinar strategy.
 
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