There’s no better time to engage new customers than immediately after registration. It’s the perfect opportunity to keep the momentum going to thank customers for joining an email marketing list and to introduce them to a brand. Welcome messaging can set a positive tone for future communications and create goodwill among new subscribers.
From single welcome messages and multi-step iterations to HTML-rich and clever text-only emails, the welcome stream can do wonders to captivate new customers. But there are a few caveats – welcome messages must be timely, charming, and provide strong calls-to-action for retailers to get noticed.
Report Highlights:
• 57.5% send subscribers a welcome email
• 48.7% send welcome emails or confirmation messages the same day of sign-up
• 92.1% use ‘welcome,’ ‘thank you,’ or ‘thanks’ in the welcome email subject line
• Only 8.7% of retailers deploy a welcome series (two or more messages)
More to come …