The hottest search engines are also a cool platform for webinar promotion.
By drafting press releases about your upcoming webinars you can effectively leverage Google News, Yahoo News and MSN News for cogent webinar promotion.
Here are some tips to help you catch greater eyeballs on news websites:
1. Use popular keywords in the headline
You must remember that your prospects may not always search the web for ‘webinars’. Alternatively, most people are likely to search by a relevant service, product, stock ticker, industrial terms, or any brand name associated with your company. So instead of throwing up mundane headlines like “ABC to host a new webinar”, it’s advisable to draft headings that contain keywords that are relevant to your audiences, for example – “Free Webinar on Business Management Strategies during Recession”.
1. Load your first paragraph with keywords
Apply a bit of SEO expertise to fetch better rankings for webinar promotion. Garnish the introductory paragraph of your press release with ample keywords that pertain to your business profile. Since most search engines grill the first paragraph to determine what the press release is about, it’s important to reiterate the keywords here. However, do not repeat a keyword for more than five times, else the post gets marked as a spam article.
1. Link it Well
Per the legacy, press releases contain hotlinks and other contact details towards the end. However, for better registration, it’s advisable to place hotlinks in the very beginning of the press release so that ‘busy’ readers do not have to scroll till the end to find the registration link or a press contact. Ensure that your link description should be informative and factual, not too promotional. Using a keyword in the link and tweaking the link detail it to sound informative drives more traffic towards the registration page of your webinar.
Benefits- If you do it right, and use good keywords, a press release can generate registrants for your webinar for up to 3 weeks.
Cost- The medium is highly cost effective. There is no pay per click system. You have to pay only the distribution fee that varies from vendor to vendor. Some sites provide free press release submission also for webinar promotion. Eventually, it saves your marketing dollars.