As webinars have become an important tool in the arsenal of B2B marketers, they have also become a critical staple in the overall demand creation value chain, especially as it relates to harvesting and acting upon digital body language to help convert more prospects into customers.

Part of this value chain has created a natural opportunity for complementary service providers to partner and bring expertise and offerings to help their client’s better identify, attract, engage and accelerate converting prospects into new clients.

As a former enterprise technology alliances veteran, partnering is an essential strategy for adding value to customers, as well as providing each partner with a competitive differentiation.  Done right, each partner can benefit from providing a more robust solution as well as opening up access for servicing new customers that drives new incremental revenue

On Thursday, 9/27/12 at noon pdt, WebAttract, along with three complementary partners (see below) are teaming up as part of a panel discussion that will share their insights, tips and best practices on how all of us gather and mine digital body language across the webinar life cycle, before, during and after.

As part of the BrightTALK Digital Body Language Summit, Mike Agron, Executive Webinar Producer for WebAttract, will lead an expert panel on how you can gather and mine intelligence before, during and after a webinar to convert more prospects into customers.

Joining Mike, will be thought leaders Kevin Miller ,CMO from SalesFUSION, which is an integrated marketing, lead scoring and sales automation platform; Kim Lloyd, CEO from RocktheDeadline, a web-based SaaS offering around the effective use of content marketing and social media; and Tom Judge, VP Strategy of Direct Marketing Partners, a professional services firm focused on blending the human touch with marketing automation and analytics for sales lead generation, qualification, and lead nurturing programs.

Rather than present a series of PowerPoint slides, these experts will have a conversation, and will share :

Their insights, tips and best practices

How to know if you’re on track for optimizing outcomes

Ideas on how to get started

We have budgeted time at the end of the panel discussion to take your live questions on these and other topics.

Who Should Attend: Professionals responsible for lead gen, content marketing and lead nurturing who are looking for ways to benchmark their webinar initiatives to achieve optimum outcomes

To attend this complimentary webinar, please register at http://www.brighttalk.com/r/N4j

Thanks, and we’re all excited to have this opportunity and hope you can join us.

Mike