WebAttract principal speaking at Integrated Marketing Summit May 25th: Leverage Social Media to Drive Demand Generation

1:30 PM – 2:30 PM Program C – Leverage Social Media to Drive Demand Generation

Bret Smith, Principal WebAttract, LLC (Rensselaer, NY) Consider than LinkedIn alone, with over 45 million members and over 500,000 discussion groups, can easily be leveraged to drive demand both for 1:1 sales opportunities and web-based events. Add in Twitter, Facebook, Slideshare, YouTube, PRWeb and many, many others, and the possibilities are endless. But how? This informational session will explore the use of breaking news posts, press releases, video snippets, contribution to discussion topics, blogging and more, to leverage legitimate content marketing as a potent channel for driving demand and lead generation