Creativity, interaction and personalization are key components of successful email-based webinar recruitment efforts. A personalized landing page for each respondent (PURL) as well as Variable Image Personalization (VIP) for each individual email are highly effective at driving up conversion rates.
Read more of my article on Bright Hub’s Sales & Marketing Channel @ http://www.brighthub.com/office/sales-marketing/articles/66769.aspx#ixzz0iqAiO9zF