In my experience, eight weeks of production time is optimal for a B2B webinar. A B2B webinar includes everything from audience recruitment, messaging, invitation development, executing a recruitment campaign, developing content, rehearsing speakers, tracking analyses and more. Too little time may limit your ability to sufficiently promote and attract your audience while also impacting production quality. Too much time can cause you to loose momentum and focus, which can also adversely impact outcomes. What’s your best practice for producing a webinar?
Here’s to your webinar success!
-Mike