Well well… what do you think podcasting is all about? Do you ever realize the vast beneficial potential of podcasting that has swept the world of online marketing? It is indeed one of the important media used as an alternative form of marketing. It has become an excellent communication tool for all marketers.
Podcasting is trendy and effective … it provides the means to your end i.e. business growth and marketing success. So, how can you go about and succeed in podcasting? Jeremy Long Chia Teik gives us six was to do just that.
(1) Use it to increase website visibility
Podcasting brings you direct and closer to your qualified audience. Your audio broadcasts can be received by them automatically. They do not need to visit your website at all after you have placed your podcasts at the many different podcast directories available. It’s a win win situation- your site will increase in visibility and your podcasts can be much more easily found by search engines.
(2) Make full of it as a great communication tool
Podcasting pulls you and your business closer to your site visitors. You will be recognized for the great work you have done on your website. You will be identified as an expert author in your field. Podcasting not only improves communication but also gives credibility to your name and business.
(3) Secure the interest of readers
What podcasting can do is tremendous as it provides great valuable offers in audio format. You will be amazed at how the interests of visitors grow with impact especially if you could offer them a weekly podcast of tips on different and spicy topics.
(4) Capitalize on its memory retention power
It is well known that a person would see, hear and experience as far as podcasting is concerned. Podcasting gives the best memory retention results than the normal text. You will succeed in podcasting because audio messages are able to secure at least 75% memory retention for any normal person.
(5) Enjoy the simplicity of podcasting
It is as easy as ABC: podcasting can be played on portable MP3 players.It provides easy usage and listening can be done anywhere and at anytime of day. This is one of the many reasons why you can succeed in podcasting.
(6) Make full use of it for the sake of traffic
Well, if you can offer excellent content in your podcasts, there is no reason why you can’t get traffic flowing to your website. Provide good value in your podcasts and your listeners will yearn for more. So give them the best content in your podcasts. It will do your business a world of good.
In summary, start your podcasts. The marketing potential of the podcast is there. Jump onto this bandwagon. Do not be left behind. Podcasting will grow your business, and surely!
By Jeremy Long Chia Teik Article Source: http://EzineArticles.com/?expert=Jeremy_Long_Chia_Teik