So what does non-permission-based email mean to you?

Irrespective of quote unquote best practices, the CAN-Spam Act does not require you to have permission to communicate with your prospect.  It does require you to use a legitimate “from/to” email address, to include a physical address, to use genuine language that is not misleading and that, above all, you provide an easy means to unsubscribe. It does not require you to have permission to communicate with your prospect. It does require that you honor an unsubscribe request within 10 days of the request being made.

Many of our clients are professing lessening outcomes from fatigued permission-based lists. Meanwhile, many well-known large enterprises have invested in broad licenses of tools like Zoom Information and Jigsaw. Why? Because you can reach a much larger audience…one with fresh perspectives and interests. This is a very important topic to consider when conceiving your integrated marketing strategy for 2010 and beyond.