After all the hard work and preparation involved in planning a webinar, everything will hopefully have gone smoothly. Right now, you are probably congratulating yourself on managing to reach such a large audience so effectively.
However, don’t rest on your laurels just yet, as the marketing process doesn’t stop with the end of the webinar. There are several ways by which you can ensure a strong follow through, and retain the attention of the audience you have tried so hard to attract. Here then are a few ideas on post webinar deliverables that will keep your audience on board.
Thank each attendee for joining in. A brief email should be enough, and this will let them know how much you value their attendance.
Send out recorded archives of the webinar. This will help extend the shelf life of your webinar, so to speak, and it is a great way to give your audience something they can come back to. In addition, this may just send your message to even more people.
Survey your attendees. A brief survey in which they can provide feedback and comments will go a long way in measuring the effectiveness of your webinar, as well as help you identify areas that need improvement.
Reorganize your database. Based on the registration information from the webinar, you can organize your database more efficiently, and make changes and additions as needed.
Send attendees copies of the material. This is another great “after market” service, and like the archived video, will allow you to get more mileage out of your webinar.
Review the questions asked during the presentation. This will allow you to address issues that you may have neglected, and will help you develop a better webinar in the future.
Finally, analyze the feedback you have received, and use it as a basis for future improvement.
By Infinite Conferencing
Article Source: http://www.webinarwire.com/posts/2011/8/30/post-webinar-deliverables-%E2%80%93-7-ideas-your-audience-will-appreciate