Join us this January 20th and gain a clear and actionable
understanding of why living case stories are at the heart
of a successful and informative webinar.

Think about it…in the B2B world, the primary reason for
someone to register and attend your webinar is to learn
something valuable and new or to validate current
assumptions. And the greatest challenge you face with
each webinar is represented by those who don’t register or
who don’t show up.

The Living Case Story is the centerpiece of an impactful
webinar. On January 20th, we will show you the moving
parts needed for delivering a differentiating case story
which will demonstrate your thought leadership in solving
a key business or technical challenge, stimulate your
audience’s intellectual curiosity, secure greater brand
awareness, and create fresh new sales opportunities, by
interacting with prospects over valuable content of
common interest.

Attend this webinar and at its conclusion you will have a
framework for understanding:

  • The strategy behind using a Living Case Story,
  • How do get started,
  • The common elements of a Living Case Story,
  • Communication styles for presenting your Case Story,
  • How to test the value of your Living Case Story, and
  • Real-life examples of monetizing content marketing

You can register now at https://www2.gotomeeting.com/register/837858546