Webinars can be used to build lists, as well as making interview sessions. Web seminars, commonly known as webinars, are presentation methods for products and other information. However, using the webinars themselves to acquire lists is not quite enough. There are other ways to creatively utilize the webinar to build lists.
There are several strategies that can be used, such as the forced opt-in. Teasers that make only a few minutes of a video available are a great way to keep viewers coming back for more. Offering special promotions to a certain registered community are highly effective, as well.
With webinars, it is incredibly simple to create a list in a matter of days. The best way to do this is by using forced opt-in pages. If you have not already hosted or recorded your webinar, you can place a web page before it. You will be able to direct viewers to your site, at which point they will enter their names and email addresses. Only by doing this, will they then be able to register for viewing your webinars.
We shall assume that you have already made your webinar presentation, and that it was a success. Perhaps you recorded your webinar presentation. If you have designed the forced opt-in to require visitors to enter their names and email addresses to view the recorded content, this will mean that you have a new evergreen list builder.
Of course, you want to have the best conversion rates possible. Some people and communities do not like to be sent to a page that only features a headline, an opt-in and minimal information. It is more beneficial for everyone involved if there is a little more content within the site. A good way to resolve this issue is to remove the first ten minutes or so of your webinars and create separate videos.
You will be creating links for visitors to view those first ten webinar minutes. Now you will be able to successfully provide an opt-in area where the participants will have to enter their information in order to view the rest of the videos. This works doubly well, since it will be enough of a teaser to make the viewers want more, and the viewers will be satisfied that they are getting a value for giving up their personal information.
You may want to try scheduling your webinars for a specific targeted audience, rather than just randomly putting out promotions for various topics in various places. By selecting the right audience, you can build a higher level of trust and a better reputation, all while building your list. Try posting in a forum related to your topic, or certain blog postings. You can select a group of related people or a community and run a special webinar just for them, which you will aggressively promote.
These are just a few ideas for building lists with webinars. Whether you choose to use the forced opt-ins, teaser videos or offering promotions to special groups, these are all tried-and-true methods for maximum results.
By Robert Plank
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