Key Webinar Results for Directions Media
1. DM boosted their value proposition and thought leadership among their competitors,
readership and to companies within and outside of the geospatial industry.
2. DM has created an entirely new and profitable business that is nearing schedule
capacity.
3. The DM Sponsored Webinars are acknowledged as the internal benchmark for
measuring against all other webinars, and other webinar providers.
4. A new selling methodology was established that went beyond the traditional approach
for selling banner ads to advertisers to create demand and close webinar business.
5. The Directions Media Sponsored Webinar Series is opening up new opportunities to
monetize attendees to enroll in fee based trainings and on-line courses.
Read more in the Directions Media White Paper https://webattract.com/docs/case_studies/directions_media_case_study_100109.pdf