There are three key factors that determine the quality of your video: video picture, audio and lighting. Here’s how to succeed with each factor:
1. Set the Scene for Your Video
When filming, first “set your stage.” And remember, details are important! For example, if you’re using a tripod, make sure it’s level. Are there papers in the way? Any classified information on the wall in the background?
Also, make sure your scenes stay consistent, also known as maintaining continuity. This is incredibly important for post-production and editing. Was there a mug on the table in your first take that somebody moved in your second take? If you use clips from both takes, it will look awfully strange when a mug suddenly appears!
2. Use Specific Camera Shots and Film Techniques
How you film your video can make your content more interesting and add a touch of professionalism. When filming different scenes, think about the best angle and perspective for each shot.
Over Shoulder: This is a great angle to show the perspective of one person listening to another person. This technique could be used during a camera interview or a character dialogue. To get this shot, put the corner of the camera directly behind someone’s shoulder. You can use this technique with multiple people to capture the dynamic of a conversation.
Low-Angle Shot: This camera angle is done by putting the camera below an individual, pointing up. This gives the person on camera an essence of power and strength. These shots may be great for presidential figures, bosses and heroes.
High-Angle Shot: This shot is the exact opposite of the previous shot, with the camera above the actor, pointing down. This shot makes the character seem timid, lost or young. This would be a good angle to show an adult looking down at a child or a superior looking down at a scared employee who is about to be reprimanded.
Bust Shot: If you are filming a video interview, this would be the best shot to use. Frame your characters from the belly button up, or lap up if they are sitting. This shot is important if you need to see hand motion and interaction.
Close Up: This shot shows detail of a character’s face, and focuses on a character’s expression. This would be a good shot to use if a character is feeling an intense emotion or has an epiphany.
Pro Tip 1: As you’re getting all of your video footage, take multiple shots from multiple perspectives. It’s much easier to edit your footage later when you have lots of variety to work with
Pro Tip 2: When filming multiple angles in one scene, make sure to follow the “180 Degree Rule.” This rule ensures that the people in the shot maintain the same left/right relationship. If the camera passes this line, it appears awkward to the viewer and makes your characters appear to “switch places.”
Excerpted From HubSpot eBook how_to_use_online_videoars