Tomorrow I’ll expand on how these different lead types imply different follow-up types.
Pre-sales: these are folks who asked non-technical questions during your event
Sales-ready: attendees who communicated a desire to communicate 1:1 around their specific needs, and registrants who commit to a 1:1 upon post-event follow-up
To-be-nurtured: attendees and registrants who registered but did not respond directly to follow-up