Trigger events help you cut down the selling cycle and get to highly motivated decision makers at exactly the right time, which opens the door for a conversation on how you can address their pain points, turning them into paying clients.

Done right, trigger events result in highly productive sales efforts. A well-conceived and executed webinar, with post event follow up and nurturing, is a trigger event that allows you to repeatedly reach and ultimately get in front of the right person, at the right time, to close and accelerate sales.

In this fast paced webinar, you’ll hear from Craig Elias, a 20 year sales veteran and author of “SHIFT – Turn Prospects Into Customers”, on some simple but profound truths that will help you to capitalize on using trigger events as a powerful sales and marketing strategy.

Joining Craig will be lead generation experts Mike Agron of WebAttract, and Scott Grams, of Direct Marketing Partners. They will share results from clients who successfully used webinars as a trigger event to turn prospects into customers.

What Will You Learn?
During this webinar, you will discover how to give a Shift, and gain new insights on:
• The 3 types of trigger events that expedite the selling cycle
• When webinars can be used as a trigger event
• How to take the right action based on the decision-makers buying mode

Who Should Attend?
B2B Sales and Marketing Professionals

When Is It?
Tuesday, July 19, 2011
2 pm – 3 pm Eastern |1 pm – 2 pm Central |Noon – 1 pm Mountain |11 am – Noon Pacific

Who Are the Panelists?
Craig Elias – A contributing author to the #1 Selling Book on both Amazon and The Wall Street Journal, “Masters of Sales”, author of SHiFT! Harness The Trigger Events That TURN PROSPECTS INTO CUSTOMERS and the creator of Trigger Event Selling. His knowledge of Trigger Events has resulted in a 20 year track record as a top sales performer, winning a $1,000,000 prize in a billion dollar idea competition and coverage on NBC, The New York Times, The Wall Street Journal.

Mike Agron – Executive Webinar Producer and Co-Founder of WebAttract is a sales and business development executive who has worked for firms such as Apple, Oracle, and MapInfo. His passion is in producing high performing-high impact webinars with predictable outcomes. He’s produced and moderated demand generated webinars for global industry brands such as Google, IBM, Microsoft, Oracle and UL as well as many emerging firms.

Scott Grams – VP Business Development at Direct Marketing Partners, delivers direct marketing service solutions to DMP clients that best achieve their ROI goals on marketing and sales investments. Prior to joining DMP, Scott was the Acting Director, US Government and Healthcare Marketing at Sun Microsystems. While at Sun, Scott was recognized as Federal Sales Win Team Member of the Year, and repeatedly awarded for outstanding achievement in US Field Marketing.

Where Do You Register?
http://ity.vc/GiveAShiftWP

Sponsored by: WebAttract and Direct Marketing Partners