Before you start planning an event, start by asking yourself the following questions about the most important factor in a webinar – your audience.
What do I know about them? What’s in it for them?
Until you have established your thought leadership on how to add value to a prospect, your audience will not be open to hearing from you. They’re all thinking the same thing: what’s in it for me?
Here are some helpful steps towards identifying your specific webinar audience:
- What industries are they from?
- What jobs do they perform?
- Are they executives, managers, staff or solopreneurs?
- How big are the attendees’ organizations?
- How much revenue do they generate?
- Where is the majority of your audience located?
For more information on getting to know your audience, check out my eBook WebinarReady
Here’s to your webinar success!
Mike