Despite agreement that in‐person communication remains the most influential way to train, market, and sell, too often the costs outweigh the benefits. Live, online presentations bridge that gap.
Online presentations in web‐based seminars (i.e., “Webinars”) connect presenters and audiences from their desktops anywhere in the world in real time, increasing the reach of key messages while reducing travel costs. But the opportunity of using this medium for communication brings with it an important question: How do presenters deliver powerful, engaging presentations to audiences not sitting directly in front of them?
To understand how presenters are rising to meet this challenge, 1080 Group, LLC conducted both quantitative and qualitative research in May‐June 2009, surveying more than 600 professionals about how to plan, design, and deliver effective online presentations. The findings demonstrate that using Webinars has become a mainstream business practice, that companies intend to continue to grow their use of them, and that presenters can effectively reach remote audiences but need to avoid some common mistakes.
This paper will help online presenters “step up their game” toward more successful events by delivering:
• Highlights of findings from the research conducted
• Seven critical mistakes made when presenting online – and how to
avoid them
• A reference checklist for presenters preparing to present at a Webinar
View the entire PDF at http://www.box.net/shared/66otni1xhp