The smartphone explosion means B2B consumers are doing more online and accessing more rich media without turning to a PC. In the target group between 18 and 29, 65 percent already access the Internet on a mobile device. It’s an audience you don’t want to miss.
Start with these questions:
Is your marketing content available across the hottest new mobile devices (iPad,
Android tablets, new smartphones)? If not, why not?
How does the quality of your creative across different devices compare with the quality of your competitors’ creative?
Are your interaction and click-through rates high enough? If not, can you diagnose the problems?
Can you use rich media to boost the effectiveness of your marketing campaigns?
Are you using rich media across web, email, and SMS marketing?
How does your site perform across different mobile browsers and operating systems?
Are visitors staying to browse on your site when they access it from a mobile device?
Can you tweak your campaigns based on audience response?