Now that we’ve developed, delivered the message, it’s time now to do a table read and start to assemble the content from all of the providers.
First, start with a time line to examine the flow and order of the presenters.
Then take a hard look to make sure that the content supports the messaging in the invitation and that the flow is of interest, relevant and something that based on what you know about your audience, will engage them.
Usually it takes a few table reads to get the rough edges off, but its well worth it.
Once you have the flow and content down, then it’s time to insert transitions, and cues so again, the flow is natural and any “dead or awkward air” is eliminate.
A professional moderator is a good investment as they can be the orchestra leader and keep the rhythm and energy moving in the right direction.
An experienced moderator can also play the role of a coach to help and motivate presenters to net it out and be as engaging as possible. This is especially important with presenters who aren’t used to this type of medium
Oh yes, as they say when you are about to take off on an airplane….in the unlikely event of an emergency landing….we’ll all of this webinar stuff is technology driven, and technology can surprise you when you least expect it, so have a back up plan if something goes south on you.
Audio is the achilles heel…..of all webinars….Voip, speakerphones, noisy headsets…..
So, you should budget a minimum of 2-3 dress rehearsals to practice not only a crisp delivery, but your transitions and cues should be nailed down too.