A few years ago when I published The 3 Biggest Webinar Myths, Myth #3 was the notion that all attendees are “sales ready” to buy now. It wasn’t true then, and its certainly not true today. Rather attendees are on a journey to become better educated.
In an upcoming webcast, I now have an opportunity to go beyond my blog post and spend some time revealing how 5 different companies are successfully using webinars to educate their attendees so they are able to eventually become their advocates and customers.
Next Thursday, May 21st, at 10:00 AM PDT/ 1:00 PM EDT, I am excited to deliver Case Studies: How Webinars Move Buyers Through the Sales Cycle, hosted and sponsored by the good folks at arkadin.
I’ll share 5 case studies and discuss how a cross section of emerging and global brands, serving diverse market sectors (automotive dealerships, cloud based call centers, health care, industrial & environmental compliance, and the satellite system community) used and still use webinars first and foremost to better educate their attendees journey.
What I’ll be covering is:
1. How they set the stage to attract and connect with their audiences
2. Their challenges, webinar outcomes, best practices and key metrics to best align with their audience’s interests
3. Some tips for pulling it altogether as well as leaving time for you to ask questions
The reward for delivering an inspiring webinar that truly educates, is that attendees who are far enough along on their journey, will want to have a 1:1 conversation after the webinar. This is where the real selling process begins, as you now have someone who is interested in having a dialogue and learning more on how you can help them solve their challenges and get better business outcomes.
I hope you can join me next week and register for this webcast.
Mike