Full Service Webinar Client Case Studies
WebAttract is passionate about creating outstanding results for our clients so they are able to attract and convert more prospects into customers. Our goal is to discover something unique that will delight our webinar audiences with an engaging experience, so they’ll want to have a conversation with our clients “after the webinar” and determine how they can do business together. The following are some client case studies, which are great examples of the companies we’ve done this for.
“Our recent webinar series generated 180 leads where we closed 30 new deals resulting in adding over $400,000 in annual incremental revenue.”
“Our recent webinar series generated 180 leads where we closed 30 new deals resulting in adding over $400,000 in annual incremental revenue. WebAttract kept us focused and helped us way exceed our commercial goals while producing an engaging webinar series.” – Randy Kobat, VP & General Manager
vAuto partnered with WebAttract to produce two series of webinars, three webinars each, to help them retain current customers as well as attract new car dealership customers. This case study will focus on the first three of the vAuto Education Series.
“WebAttract passionately coached us to attract an executive audience of over 500 people. We couldn’t have accomplished this without them.”
“As a UK based organisation, one of our top goals was to penetrate the lucrative US market. WebAttract passionately coached us to attract an executive audience of over 500 people. We couldn’t have accomplished this without them.” – Alan Hunt, Founder and CEO
Sandstone Global Team Building partnered with WebAttract to produce a webinar to raise awareness of their brand and methodology with organizations in the United States.
“WebAttract provides us with technical expertise and professional services support to ensure that our webinars are optimized to drive demand and participation.”
“While we occasionally run our own webinars, we find the greatest value from our partnerships with WebAttract. WebAttract provides us with technical expertise and professional services support to ensure that our webinars are optimized to drive demand and participation. With WebAttract behind the lead generation engine, we can focus on thought-leadership and content development.” – Claudine Berti, Director Lead Generation and Marketing Operations, Elsevier Knovel
Elsevier Knovel and WebAttract partnered together to create a series of 20 webinars that would educate their target market (engineers) on timely topics dealing with standards and compliance. This case study will focus on highlights from three of those webinars.
“Our attendance and registration rates were phenomenal – it was a great awareness-building activity for my company. I highly recommend the WebAttract team.”
“WebAttract produced a webcast I did for Citrix. The webcast exceeded my expectations – it was flawlessly executed right down to the project management and demand generation. Our attendance and registration rates were phenomenal – it was a great awareness-building activity for my company. I highly recommend the WebAttract team.” – Senior Director of Marketing
The Citrix GoToWebinar demand generation team contracted with WebAttract to handle an overflow of 5 webinars normally produced in-house. This Case Study will focus on the fifth webinar “5 Keys to Successful Content Marketing” for which WebAttract fulfilled and handled the audience recruitment.
“WebAttract provided us everything we needed in a single vendor, from targeted audience recruitment to content development and lead generation.”
“Before we signed with WebAttract, we looked at several other vendors. Some could provide a production platform but not audience recruitment. Others offered limited audience recruitment but couldn’t help us develop the content. Only WebAttract met our criteria for a turnkey solution that gave us all the tools we needed to create a successful webinar from start to finish.” – Senior Director of Marketing.
Contactual and WebAttract partnered together to create a series of five webinars to align real world issues facing business leaders with the value of Contactual’s contact center technology. This case study focuses on two of those webinars.
“Six months after the first webinar, we still have on-demand viewings. It’s a marketing investment that yields lasting returns.”
“As a rapidly growing software company, we realized that we didn’t have the staff or time to create a webinar series, let alone attract enough participants. We presented one webinar ourselves in mid 2010, but the return on effort was inadequate. At that point, we approached WebAttract because they have the chops that could guarantee at least 250 registrants. They could also generate a sales pipeline, as well as increase awareness of and demand for Envista’s products.” – Brad Steer, SVP Sales & Marketing, Envista
Envista and WebAttract partnered together to create a series of three webinars to reach out to municipalities in new markets to show them how Envista’s new suite of solutions helps improve collaboration and reduce costs. This case study will focus on two of those webinars.
“When we decided to incorporate webinars into our own marketing plan, we knew we had to find more than just a software provider.”
“When we decided to incorporate webinars into our own marketing plan, we knew we had to find more than just a software provider. We needed a company that would provide us with a comprehensive, single-vendor solution that could manage all of the logistics — from audience recruitment and content development, to expert production and delivery, as well as post webinar follow up. We accomplished that by partnering with WebAttract.” – Renee Real, Direct Marketing Manager, Dex Media
Over 3 years, Dex Media partnered with WebAttract to create a comprehensive series of 19 webinars that allowed the established brand to reinvent itself, retain existing clients and find new leads in a changing market.
“When we saw that our first webinar with WebAttract had participants from 25 countries outside the US, we knew we’d found the right way to connect with our audience.”
“Our customers are spread out around the world and it’s a challenge for us to be able to connect directly with who may be interested in UL certification. When we saw that our first webinar with WebAttract had participants from 25 countries outside the US, we knew we’d found the right way to connect with our audience.” – Amy Dolence, Marketing Specialist, Underwriters Laboratories
WebAttract and Dex Media partnered together to increase applications for testing to the Underwriters Laboratories Thermoplastics Center. Working closely with the staff of the UL Thermoplastics Testing Center, WebAttract created a compelling and helpful program.
“WebAttract’s unique end-to-end approach to the informational webinar proved to be an invaluable resource in setting us apart from others while promoting our thought leadership and generating quality sales leads.”
“Demonstrating the importance of measuring and communicating the return on training is a key factor in establishing Toolingu.com’s thought leadership in the training industry. WebAttract’s unique end-to-end approach to the informational webinar proved to be an invaluable resource in setting us apart from others while promoting our thought leadership and generating quality sales leads.” – Sarah Wering, Marketing Manager, Toolingu.com
A frequent question asked by Toolingu.com’s customers is “What is my Return on Investment for this training?”. Toolingu.com hoped to overcome this challenge by introducing that companies should consider Impact on Business (IOB) rather than Return on Investment (ROI) to determine the value of training and development of programs. An IOB demonstrates how a training program aligns with a company’s business goals rather than simply how much money it saves. This approach to training is the key to the thought leadership of Toolingu.com.
WebAttract helps Chrometa increase number of downloads and paying clients.
“Our webinar was simply outstanding for generating new leads, closing sales, and establishing our thought leadership within our target market. WebAttract delivered a fantastic experience and product – we had nearly 200 attendees, a sky‐high 60% attendance rate, and great feedback from the audience afterwards. These webinars are now a key cornerstone of our sales and marketing efforts – which says a lot, since we are a bootstrapped startup that cannot afford to invest in activities that do not have an immediate ROI.” – Brett Owens, CEO & CoFounder, Chrometa, LLC
Chrometa employed WebAttract for a targeted audience recruitment campaign. By using a professionally produced informational webinar focused on solo practitioners and small group practices, the webinar helped launch their offering and in less than 30 days resulted in an increase in downloads for a trial, as well as converting some of the attendees to purchase now and become paying clients.
“We achieved this through, well-executed turn-key webinars, which is testimony to the effectiveness of our efforts with WebAttract.”
“Like any publisher, we’re constantly looking at ways to bring more value to our readers and marketing partners, while at the same time expand and optimize our revenue generation. We achieved this through, well-executed turn-key webinars, which is testimony to the effectiveness of our efforts with WebAttract.” – Joe Francica, Vice Publisher and Editor–in-Chief, Directions Media
This Case Study is about how Directions Media (DM), the defacto voice of “all things location” to the geospatial industry,created an entirely new and profitable Webinar business that is nearing capacity, boosted their value proposition and thought leadership among their competitors, readership and to companies within and outside their industry. The DM webinar program has met with exceptional success. Webinar sponsors include global companies such as ESRI, Google, Oracle, Microsoft, NAVTEQ, and Pitney Bowes and a variety of other companies.
“The WebAttract team provided a streamlined process and expertise that exceeded our expectations and we look forward to more successful outcomes in our future webinars with them.”
“Being a start-up company we were looking for cost-effective marketing programs that we can roll out quickly to build our sales pipeline. The WebAttract team provided a streamlined process and expertise that exceeded our expectations and we look forward to more successful outcomes in our future webinars with them.” – Jack O’Brien, VP Marketing, Gluster
Gluster is a Silicon Valley-based company focused on simplifying the task of storing and managing the explosion of unstructured data while transforming the economics of storage. Since cloud storage is a relatively new concept that many companies are exploring, Gluster used a webinar to educate potential customers about the concept and execution of cloud based storage and highlight public and private networks, which are two of most-often used implementations.
“Because of working with WebAttract, we were able to close a $1 million deal with a major big box retailer.”
“Because of working with WebAttract, we were able to close a $1 million deal with a major big box retailer. We didn’t sell, rather we informed. We lovingly and affectionately brought our message to our audience to stimulate their interest in seeing how they could improve their sales skills. WebAttract’s experience as a third party guided us to where we needed to be. That guidance was remarkably beneficial to us.” – Harry J. Friedman, Founder/CEO, The Friedman Group
The Friedman Group (TFG) was founded in 1980 by Harry J. Friedman to provide large and small retailers with reality-based methodologies for developing high-performance stores that exceed expectations. Recognized the world over as the premier provider of retail sales service-focused consulting and training, its singular focus is to deliver sales and revenue increases.
In addition to the clients above, we’ve also worked with:
360 Ad Sales
Adobe Connect
Akamai
Albert James Associates
Alteryx
Altia
Amazon Web Services
American Marketing Association
AngloGold Ashanti
Arkadin
Arthritis Foundation
ATD
Avalara
BigCommerce
Bitzer Mobile (Oracle)
BloomReach
BoldChat
Boomerang
Bosch
Bright Horizons
Bright Hub
BrightTalk
Bronto
Business to Business Magazines
Businses Expert Webinars
Campus Management Systems
CaptionCall
Cardinal Path
Care Innovations
CBRN Resource Network
CGS Learning
Channel Advisor
Channeltivity
Chrometa
Citrix Online
Clarbridge
Columbia Financial International
Conductor
Contactual (8×8)
Content Marketing Institute
CoreLogic
Coveo
vAuto (Cox Automotive)
Desktop Engineering Magazine
Dex Media
DHL Supply Chain Logistics
Direct Marketing Partners
Directions Media
DJO Global
Dodge Data & Analytics
dotmailer
Drug Development & Delivery
Dymax
Dyn
eBay
Eloqua
Elsevier
ENVI
Envista
Epam
Episerver
ESRI
Exelis
Extole
FirstBest Systems
First Division Marketing
Foresster
Garden Fresh Restaurant Group
Global Team Building
Gluster
Google
GoToWebinar
Hanley Wood
Harvard Business Review
Hotel F&B Magazine
HP
HR.com
Hybris
IAOP
IBM
Innovation Group
InsideGNSS Magazine
insidesales.com
Instartlogic
Intalytics
Intel
Intergraph
InterMapper
Internet Retailer Magazine
IQ Energy
ITT
Keynote
Kim Gusta Marketing
Lizardtech
Looker
Magento
MarketingProfs
MarketLive
Marketo
Matrix
MENG
Mercer International Inc.
Mercury Marine
Metal Casting Magazine
Microsoft
MITRE
MKS
Monetate
Mozu
Mpi Autopoint
Murphy Leadership
MyUSearch.com
Nokia (Here)
Net Suite
Network Solutions
Neustar
New Relic
Niche Media
Nielsen
Norton
NovAtel
Stratasys
OneShield
OnFire Content
Oracle
Panopto
PCA Predict
PitneyBowes
PolyOne
Prospect Intel.
Providence Place Senior Living
Rackspace
ReadyTalk
RGB Spectrum
Rock the Deadline
Rovi. Corp
RPM Direct Marketing Solutions
Rock the Deadline
SADA Systems
salesforce.com
SalesFUSION
SAS
SharpSpring
Shift Selling, Inc.
Siemens
SilverPop
SilverTail
Slice
SmartFocus
SmartReach Digital
Sophos
Sosta
Spirent
Strategic Communications
Strategic Response Initiatives
Sybase
Symantec
Synergis
Tableau
Tele Atlas
The 280 Group
The Annutas Group
The Friedman Group
The Sales Hunter
The Stockade Group
THiNKAha
Threat Matrix
Timmons Group
Today’s Caregiver Magazine
TomTom
ToolingU
TREK
Tribridge
Trillium Software
Trimble
TrueEffect
Trust Pilot
UBM Tech
Ugam
Underwriters Laboratories
UPS
Urban Mapping
UrbanAirship
Versatrans
Wellsource
Yottaa