Webinar Audience Recruitment, part 5: “Executing an Invitation Strategy”
So what exactly IS an invitation strategy? An invitation strategy is your overall plan for developing and broadcasting your invitation [...]
So what exactly IS an invitation strategy? An invitation strategy is your overall plan for developing and broadcasting your invitation [...]
The point of the registration page is to concisely restate the value proposition for the prospect, reinforce the reasons for [...]
I have been following a discussion thread on a LinkedIn group where a commenter asked whether any webinar vendors provide [...]
http://www.youtube.com/watch?v=CkSXCOY_gPM
This brings us to the next step in the audience recruitment process, and that is the development of messaging which [...]
There are four items you need to consider in making the right decision around list sourcing when preparing for audience [...]
Every audience recruitment effort should begin with Identifying the right prospects. How DO you identify the group from which to [...]
Key questions to ask yourself to identify your audience and its interests, then to frame content development and presentation. Read [...]