The Power of Brand Storytelling
Brands like Kleenex, Dove, Hitachi, Kashi and Donovan are delivering their features and benefits through engaging stories about customers and [...]
What email users say: Part 1 (attitudes to commercial email – email is NOT dead)
We are sometimes so wrapped up in our own marketing emails that we start to wonder how anyone could not [...]
NEW POLL: Are webinars part of social media and Web 2.0?
http://polls.linkedin.com/poll-results/70160/euxxx
Is Anybody Following Your Thought Leadership? Five Best-Practices
By Paul McKeon Rudolf Melik is a modest man, but he is also a thought leader. A few years ago [...]
Must You Always Play It Safe?
Best, safe and optimal practices in email marketing: not always the same thing Peruse the blogosphere for email marketing guidance, [...]
Engagement and Recall: The Power of Storytelling in Presentations
"One of the key components of an effective presentation is the inclusion of a story. Storytelling (sometimes called "Digital Storytelling" [...]