BEST PRACTICE #8 from our yet-to-be-released white paper on Webinar Audience Recruitment

So let’s wrap up WITH SOME final points on DRIVING optimal WEBINAR ATTENDANCE…
First, remember “Content first, any inducements second.” At WebAttract we espouse informational webinars, which are case-study-centric, communicating best practices and lessons learned, and demonstrating business value, supporting metrics and ROI. There’s little room for inducements unless you are doing a nakedly commercial webinar that is product-centric.

2nd, be sure to leverage credentials of contributing parties, both on your landing page and especially in your email invitation content.

3rd, use touchstone words and phrases to gradually increase sense of urgency across touchpoints. A special note here to be certain and not use words which will cheapen the message or trigger spam filters.

And lastly, send reminders prior to event, ideally using your registration engine to invite registrants and your own email channel to reach out to your overall prospective audience. This last email, BTW, is the one which, if on no other touchpoints, you want to use plain-text.