Email Marketing Benchmarks for Small Business
Average open, click, bounce and abuse complaint rates by industry Our customers often ask us, "What kind of open rates [...]
ROI: Marketing’s Best Frienemy
“Marketers must become accountable for the effects of their marketing efforts on the bottom line and the success or failure [...]
More Insightful Datapoints on Companies Conducting Webinars
Companies conducting Webinars for more than 3 years rate them as more effective than those conducting them less than 1 [...]
NEW CASE STORY: Underwriters Laboratories Attracts A Global Audience Using Webinars
“Our customers are spread out around the world and it’s a challenge for us to be able to connect directly [...]
Webcasting Still Waiting For Its Time To Come
By Christopher Hosford Predictions that webcasting would be "the next big thing" are as old as the technology itself. So [...]
Segmentation – The Missing Link Between Social Media & Email Marketing
Think of segmentation within the context of the free - freemium - paid business model that is today's web. This [...]
Take the Lead with Webinars
By CHRISTOPHER HOSFORD Publication: BtoB WHEN CAREFULLY TARGETED and produced, webinars can be a digital marketer's key lead-gen channel. Many [...]
Great new Case Story: Dex One, the SMB market and WebAttract
Here a great Case Story about how Dex One, a leading marketing services company, and how it helps local businesses [...]