The Cross Functional Roles Used to Produce & Deliver Webinars
Demand generation webinars are typically managed as a marketing project, but it takes a village of cross-functional team members to [...]
The Ideal Planning Horizon for a Demand Generation Webinar
In my experience, eight weeks of production time is optimal for a B2B webinar. A B2B webinar includes everything from [...]
A Simple But Effective Way to Learn About Your Audience
Remember you'll probably never meet your audience in person, but you need to create a relationship with them. This relationship, [...]
Measuring Webinar Effectiveness
The Return on Investment (ROI) for your webinar will be measured by your business objectives. These are the kinds of [...]
A Webinar Is Not About Selling
There are two types of webinars: Informational (educational) and Sales Pitch (product features and benefits). What’s the difference? A high-impact [...]
Where to Find Great Content for Your Webinar
People are eager to hear about best practices, lessons learned, tips and techniques and new processes to help them solve [...]
Tips for Sourcing Your Invitation List
As you write the invitation to your target audience and create the registration landing page, you’ll also want to begin [...]
Tips for Webinar Story Telling
Make sure your content is delivered the best possible way by striking a balance between what audiences will hear and [...]