With the holidays upon us, we’re participating in our final thought leadership event of the year, and invite you to attend all or part of this special summit, hosted by BrightTALK Academy. To register https://www.brighttalk.com/summit/maximizingwebinareffectiveness

Today, buyers are increasingly in control of the sales process. As a result, sellers’ must align their buyers journey with the way buyers are choosing to educate themselves.

Service providers must also align themselves and partner with complementary organizations that ultimately enable clients to meet or exceed their demand generation goals.

This summit will focus on sessions from 4 thought leading firms that are part of the webinar ecosystem, where they will highlight ways to better arm sellers with meaningful data and intelligence to convert more prospects into customers.

Sessions include:

The ABCs of Webinar Leads – BrightTALK Panel Discussion

The Impact of Visitor Website Tracking Across the Webinar Life Cycle – SalesFUSION

Webinar Case Study: How a Webinar enabled GE-Intel Care Innovations to capture new executive sales leads – GE – Intel Care Innovations and WebAttract

How can I Boost My Content Marketing When I Don’t Have a Loyal Following Yet? – RocktheDeadline Panel Discussion

To register: https://www.brighttalk.com/summit/maximizingwebinareffectiveness

We hope you’ll be able to join us, and happy holidays!