One of the most common uses for a webinar is business meetings. They’re easy, time efficient, and can be as effective – or more – than meeting in a conference room. But webinars have plenty of other uses. Here David Byrd shares three webinar uses you may not have thought of.
1. Hosting Large Events
Webinars make large events easier to host and more impressive. Think about it, the input to a webinar has to originate in one place, but the output can go anywhere. To put it more clearly, imagine you are the speaker of a video conference. You are sitting at your desk – almost anywhere in the world – talking into your headset and looking into a webcam. Pretty basic on your part, but your image and words are going out to your event in many ways:
o Twenty employees at Office A are watching and listening from their computer
o Fifteen people are watching from their respective homes across the country
o Twelve managers are around a speakerphone in Conference Room B, and watching you on a widescreen TV
o Five CEOs of your international client companies are watching from their offices in five different countries
o Four hundred employees and loyal customers are at a Hotel ballroom, eating, and watching your larger than life image on a big silver screen, telling them about your company’s bright future
Now that’s a pretty big event. And you can accomplish all of that with just one webinar
2. Getting Good Guest Speakers
An excellent use of webinars is connecting people that might not otherwise be connected. If you have a diverse and widely scattered customer base, it would be extremely difficult – and expensive – to get them into one room to see a star guest speaker. With webinars, it’s not nearly that hard – or expensive. Many speakers, even very famous ones, prefer the ease of conference calls as compared to live events. They don’t have to leave their house, the schedule is much tighter, and the food is probably better. Pricing to engage guest speakers reflect the less arduous time too. Speakers for your events do not have to be solely for entertainment value. Customers appreciate listening to you talk with industry experts and other knowledgeable people. And because of how webinars work, it is much easier for your customers join in, ask questions, and have access.
3. Motivation Tool
So you had a huge event and got to speak with and listen to many experts and celebrities. If this was in the physical world, all those moments would be lost, or statically captured on a camera. With a webinar event it’s recorded – all of it — and can be used in many ways. One way to use the recorded webinar event is to make it part of the welcome package for new customers. They get to be a part of it, as well as get inspired like everyone who was there the first time. You could make it downloadable on your website as a great incentive to visit and learn about your organization.
You can use these recordings in other ways for your business. Send out a new recording each month to your valuable customers. Have a weekly webinar of upper management and put the recording on your website. It can detail the success of the week, stellar employees, and the plans for the future. Using webinars, you can keep your employees and customers fired up. It’s easy and much more inexpensive than organizing a retreat or other motivational event.
David Byrd is the conference calls expert at Accuconference. Read more from David or find out about video conferencing services at Accuconference.com. Article Source: http://EzineArticles.com/?expert=David_Byrd