Social media lets users build relationships of trust over time through viral videos, blogs and social networks (communities of common interests). In these networks, users get their information from one another, not from mainstream media, institutions, organizations or businesses. This eBook details how marketers can nurture these relationships through active, strategic participation and shows how Webinars (with their global reach) can be extremely effective in following up on newly forged relationships. Examples of the use of online events within social media include connecting you to your market immediately and directly, providing you with the ability to capture registration information, presenting benefits and features, interacting with polls and get direct feedback, answering specific questions, motivating stakeholders, and closing sales.
This eBook is 28 pages long and 1.5 MB in file size so I have placed it here for download: http://www.box.net/shared/ocjvqn877k