Remember those “old days” of online marketing, when your strategic marketing goals determined your content strategy? Times have changed, and the social world we live in has flipped that model upside down. Instead of relying on corporate “push” messages, the most successful marketers of 2010 are giving prospects the ability to “pull” fresh, human, relevant content via search engines and social networks. This whitepaper will help you:
• Understand the shift behind the new age of content creation and distribution
• Rethink content in a way that aligns with what your prospects want
• Provide tactical advice on how to generate an abundance of content
Download @ http://www.box.net/shared/69cr1khadb .