https://webattract.com/docs/case_studies/directions_media_case_study_100109.pdf
This Case Study is about how Directions Media (DM), the defacto voice of “all things location” to the geospatial industry,created an entirely new and profitable Webinar business that is nearing capacity, boosted their value proposition and thought leadership among their competitors, readership and to companies within and outside their industry.
Their expertise in the market makes them the trusted source of industry news and trends to a business community of buyers comprised of technical engineers and executive management. While they enjoy the plateau position in the geospatial publishing marketplace, they are constantly seeking new methods of timely information dissemination to provide ongoing value to their readers and reinforce subscriber loyalty.
The publishing company also desired to create another means of efficient revenue generation to build upon their advertising and e-marketing programs. Their strong brand coupled with a robust monthly increase in site visits provided the motivation to explore webinars as a viable platform for new business development. To make the service attractive to the prospective participating company, DM provided additional value and efficiency by offering the sponsors a full service, turn-key webinar production that managed all of the “moving parts” of a webinar, from audience recruitment through post webinar support and analytics.
The DM webinar program has met with exceptional success. Webinar sponsors include global companies such as ESRI, Google, Oracle, Microsoft, NAVTEQ, and Pitney Bowes and a variety of other companies.
Many of the sponsoring companies, including those that have their own in house webinar services, found the program to be so efficient, productive and valuable that they have contracted for multiple webinar sessions with Directions Media for which Mike Agron of WebAttract continues in his role as the Executive Webinar Producer.
“Like any publisher, we’re constantly looking at ways to bring more value to our readers and marketing partners, while at the same time expand and optimize our revenue generation. We achieved this through, well-executed turn-key webinars, which is testimony to the effectiveness of our efforts with WebAttract.”
Joe Francica, Vice Publisher and Editor–in-Chief Directions Media