Remember you’ll probably never meet your audience in person, but you need to create a relationship with them. This relationship, albeit virtual, can be achieved effectively and simply. Here are my favorite best practices.
- Before the event, gather profile data about your audience by asking non-invasive questions on the landing page. While the questions should take a minimalist approach, the most important question you can ask is an open ended “what would you like to learn from this webinar”. This will give you tremendous insight into not only how well your message and topic are connecting with them, but you can discover what is important to your audience. This information can help you to shape and reinforce the content to align with their interests.
- Use online polls during the event. Do this first at the start to break the ice and to have them weigh in on a topic. Then, towards the end, repeat to confirm how they’d prioritize what they learned.
- After the event, measure On Demand viewings of the recorded webinar and track who registered but didn’t attend, who attended and wanted to review it again, and finally, how many fresh new viewings from people that neither registered or attended watched. This can help measure buzz about your event, measure if your social outreach from your website, blogging and tweeting drove traffic.
For more information, please feel free to check out our free eBook, WebinarReady.
Here’s to your webinar success!
-Mike