Our good friend Joe Pulizzi, founder of the Content Marketing Institute, stated in his recent book “Epic Content Marketing”, the next stage to having information that is “content aware”, is becoming a thought leader or “leading with engagement”. For me, thought leaders are what “breathes life” into a webinar, and why I love producing them.
I am very excited to moderate and share with my special guest, Mitchell Levy, the Thought Leadership Architect and CEO of THiNKaha, Turn Your Employees’ Expertise Into Thought Leadership, next Tuesday 12.17.13 at 11 am pst/2pm est.
Today, the term thought leadership is synonymous with driving customer awareness, brand loyalty, and long term profitability.
From a webinar perspective, I find thought leaders to be a very powerful draw in attracting and engaging an audience. Thought leaders bring their expertise, credibility and passion to help educate buyers in their journey to become better informed.
Done right, this makes buyers more intelligent and drives more profitable customer action. However, first you need to know how to identify, nurture, and promote your most appealing talent to become your go-to-experts and thought leaders.
Here’s what we’ll cover:
– What is thought leadership and why is it vital to your survival?
– The four core components of employee thought leadership
– How to capitalize on the thought leadership funnel
– Jump starting and activating your employees’ influence today
Join us on Tuesday, December 17, 2013 at 11am pst for a
complimentary 1-hour webinar, when we reveal the process that
turns experts inside your organization into charismatic thought leaders.
***Bonus*** All attendees will receive a complimentary copy of Mitchell’s eBook, “#CREATING THOUGHT LEADERS tweet.”
I’m looking forward to a great webinar and hope you’ll join us. Upcoming posts will include more best practices, insights and lessons learned from featuring thought leaders as webinar guests.
Here’s to your next successful webinar!
Mike