Rapport is Key! Creating rapport with customers through company websites is becoming an essential building block to increased sales and those all-important relationships.
In the ‘old days’, long before the Internet, we relied on advertising or potential customers phoning or calling in to our business to find out more information. Often or not, it would be down to the skill of the salesman to build rapport with the client, provide information and effect that sale. We could be persuaded to buy something more expensive than we needed if we trusted the salesman and he pushed all the right buttons.
In this new era of researching and buying gifts, goods and services online, our salesman, solicitor or small business owner must build that rapport by providing everything a customer might wish to know at the click of a mouse including that conversation with the salesman – you! To make that first contact with your customer, you must have an audio or video presence on your site. Imagine a front page arrival as someone entering your place of business. You might greet them warmly and ask how you may be of assistance. Then it’s up to you to provide enough information and credibility to call to action.
Your company website probably already has plenty information about your business but lacks that personal touch and the opportunity to build rapport. If you could personally greet your client, start the relationship and warm them up to follow a call to action wouldn’t that be great? Imagine what you could tell someone if you had just three minutes of their time! A podcast will do just that. In fact there’s so many ways you can speak to your customers with web audio or video. When you do get around to it, you’ll wonder why you procrastinated so long. Everyone needs to be a webcast winner!
Webcasting is a crucial tool for every business and to be successful you must tick some boxes:
1. Know your audience – you can work this out with a few moments thought. Are you targeting women, executives, teenagers, the health conscious – who?
2. Get a picture of your target client in your head and address them only
3. Speak to that person in their language, warmly, directly and to the point – just as you would a friend in the pub or over a coffee.
4. Create a need for your product or service and provide the solution – be a saviour
5. Write a compelling script, tell a story, use metaphors and paint pictures to help them visualize the end product
6. Come up with a persuasive call to action, a voucher or free consultation – anything to make them take action now and feel they’re missing out if they don’t.
There are many other uses for a good webcast. A company director can speak simultaneously to staff, introduce a new product or working practices, or simply build rapport and boost morale with staff worldwide.
Don’t let fear of public speaking prevent you webcasting. Everyone can be a webcast winner without attending a full-length course. There are products available now on CD to learn the tricks and techniques to not only sound professional but effectively build that rapport and customer base. Isn’t it time you were able to meet and greet your potential customers 24/7 and start building those relationships?
By Chris Vezey Article Source: http://EzineArticles.com/6218125