Anyone who is looking for an effective marketing and promotional tool would do well to look into the many benefits offered by webinars. Key components of the current online marketing sphere, web-based seminars allow you to reach a wider audience more effectively and more efficiently.
While most hosts would simply disregard previous webinars in favor of newer content, there are actually a number of good reasons why archiving them would be to your–and your audience’s advantage. Here, we present a few of those reasons.
Opportunity to further target a larger audience
Most webinars are limited in terms of audience reach, no matter how effectively you promote them. By offering archived webinars, you can expand this reach to an even larger audience, long after the initial run is through.
Cost savings on reproducing a fresh new event
Archiving allows you to get more cost mileage out of your webinars, since your content can be used again without you having to spend any more time and/or effort for a new production.
The opportunity to improve your future performance
Archived webinars also give you the valuable opportunity to scrutinize your performance. You could always make your next production even better, and archived webinars give you the chance to pinpoint areas that need improvement.
Re-purposing for future use
You could also use archived webinars as material for future productions. The point isn’t to recycle all your old material per se, but rather to use them as starting points for future webinars.
Ability to maximize ROI through perpetual lead generation
As with your audience reach, webinars are limited with regard to ROI…unless of course you make them available to more viewers. Keep them online, and you stand to get a healthier return on your initial investment.
Convenience for attendees
Finally, archived webinars give your audience more opportunities to access the material. If you provide them with the ability to view your content on demand, you have a higher likelihood of getting your message across.
By Infinite Conferencing Read More: http://www.webinarwire.com/posts/2011/4/26/benefits-of-archiving-webinars