WebAttract | Engagements 2010

	Complimentary Webinar Featuring WebAttract hosted by Citrix Online and the Content Marketing Institute Managing the Webinar Demand Generation Life Cycle Register for Webinar	Thur, Dec 1, 2011 10am PST/1pm EST

	DemandCon, San Francisco, CA: Webinar Best Practices for Demand Generation Speaking Engagement	05/18/2011 3:00pm

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	02/08/2011 11:20am

	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation Speaking Engagement	12/2/2010 11am-12pm

	Thought Leadership Series: Recruiting, Coaching, Developing and Mentoring Webinar Speakers Register for Webinar	11/2/2010 11am-12pm (PDT)

	Thought Leadership Series: Gathering & Mining Prospect Intelligence Across The Webinar Life Cycle Before, During & After Register for Webinar	9/1/2010 11am-12pm (PDT)

	Integrated Marketing Summit, Chicago, IL: Program C - A Roadmap for Managing the Webinar Life Cycle Speaking Engagement	8/24/2010 11am-12pm

	Thought Leadership Series: What You Don't Know About Internet Audio Could Be Deafening Register for Webinar	7/22/2010 11am-12pm (PDT)

	Integrated Marketing Summit Conference in Denver, CO: Program C - Webinar Best Practices for Demand Generation Speaking Engagement	7/20/2010 11am-12pm

	WebAttract White Paper (pdf) Leveraging Social Media	June 2010

	Check out our new Web Store with logo branded WebAttract T-shirts, Hats, Mugs and Calendars...	5/19/2010

	4 WebAttract Media Partners now offering Industry-Specific Sponsored Webinar Opportunities Each of these publishers has its own significant subscriber base and online traffic. WebAttract has partnered with each to drive a sponsored series of informational webinars, giving any potential sponsor the best of all worlds - double the demographic for the same investment, with WebAttract managing every aspect of the development, execution AND monetization of the events. More sponsored programs soon to come, with publications in the legal, accounting/CPA and marketing communications arenas. LAPTOP Magazine - mobile technology (sponsors like HP, Toshiba and Verizon) Desktop Engineering - CAD/CAM, BIM, design (sponsors like Autodesk, Intel and SGI) Drug Delivery Technology/Specialty Pharma - the name says it all (sponsors like 3M, AVEVA and Cima) Directions Media - location intelligence and mapping software (sponsors like ESRI, Oracle and Google)	Apr 2010

	Thought Leadership Series: Gathering and Leveraging Prospect Intelligence into Webinar Success – Before, During and After Register for Webinar	3/31/2010

	6 New Best Practice Videos by Mike Agron Watch them!	Feb 2010

	Thought Leadership Series: Audience Recruitment-Get the Right Eyeballs on your Webinar. Register for Webinar	2/24/2010

	WebAttract White Paper (pdf) Strategies for Monetizing Sponsored Webinars	Dec 2009

	WebAttract White Paper (pdf) 8 Best Practices in Webinar Audience Recruitment	Nov 2009

	WebAttract White Paper (pdf) 10 Best Practices for Informational Webinar Production and Audience Recruitment	Oct 2009

	Directions Media Case Study (pdf) This Case Study is about how Directions Media (DM), the defacto voice of “all things location” to the geospatial industry,created an entirely new and profitable Webinar business that is nearing capacity, boosted their value proposition and thought leadership among their competitors, readership and to companies within and outside their industry.	July 2009

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2010 Engagements

WebAttract Thought Leadership Series

2010	Topic
Jan 20	Thought Leadership Series: Living Case Stories: Keep Your Webinar Audience from Bailing	View
Feb 23	Virtual Edge Summit 2010, Santa Clara, CA	See below
Feb 24	Thought Leadership Series: Audience Recruitment Tutorial - Get the Right Eyeballs, and more of them, to your Webinar	View
Mar 30	Integrated Marketing Summit, Atlanta	See below
Mar 31	Thought Leadership Series: Gathering and Leveraging Prospect Intelligence into Webinar Success – Before, During and After	View
May 13	IAOP Chapter - Sales & Marketing: The Business Value of Informational Webinars - Insights - Best Practices - Metrics	View
May 25	Integrated Marketing Summit, Minneapolis, MN: Program C - Leverage Social Media to Drive Demand Generation	See below
Jun 9	Thought Leadership Series: Enhancing your Webinar Audience via Social Media Presence: 20%+ of Registrants from LinkedIn	View
Jul 20	Integrated Marketing Summit, Denver, CO: Program C - Webinar Best Practices for Demand Generation	See below
Jul 22	Thought Leadership Series: How To Deliver Quality Audio for Your Web Events	View
Aug 4	A Roadmap for Managing Webinars – Produced by Citrix OnLine’s GoToWebinar Team and featuring WebAttract’s founders who will share their professional advice on the many aspects of running a successful Webinar.	View
Aug 24	Integrated Marketing Summit, Chicago, IL: Program C - A Roadmap for Managing the Webinar Life Cycle	See below
Sep 1	Gathering & Mining Prospect Intelligence Across The Webinar Life cycle - Before, During & After	View
Sep 23	Thought Leadership Series: Creating Post-Webinar Sales Opportunities	View
Nov 2	Thought Leadership Series: Recruiting, Coaching, Developing and Mentoring Webinar Speakers	View
Dec 2	Integrated Marketing Summit, Dallas, TX: Program B - Webinar Best Practices for Demand Generation	See below

Virtual Edge Summit 2010
the Summit on Virtual Events, Meetings & Communities
February 22-23 Santa Clara, California

Demand Creation for Online Events—Getting the Right Eyeballs and More of Them

Whether your event is a webcast, webinar or full virtual conference, getting the right people to register and attend is critical to success. This session will help you map out a strategy that identifies a value proposition-matched to the group you want to attract and then, look at sourcing contact data and creating compelling, multi-touchpoint messaging.

View Presentation | Virtual Edge Summit website

Integrated Marketing Summit
Omni Hotel CNN Center, Atlanta, Georgia
March 30th, 2010

Program B - Integrated Event Promotion
This is a two speaker presentation that will discuss both online and offline event promotion and management best practices. Bret Smith, Co-Founder at WebAttract, LLC in Rensselaer, NY will showcase best practices in using online webinars to drive leads including the integration between offline and online promotion.

Integrated Marketing Summit
Minneapolis Hilton, Minneapolis, MN
May 25th, 2010

Program C - Leverage Social Media to Drive Demand Generation
Bret Smith, WebAttract, LLC (Rensselaer, NY) Consider than LinkedIn alone, with over 45 million members and over 500,000 discussion groups, can easily be leveraged to drive demand both for 1:1 sales opportunities and web-based events. Add in Twitter, Facebook, Slideshare, YouTube, PRWeb and many, many others, and the possibilities are endless. But how? This informational session will explore the use of breaking news posts, press releases, video snippets, contribution to discussion topics, blogging and more, to leverage legitimate content marketing as a potent channel for driving demand and lead generation

Integrated Marketing Summit website | Sessions

The Integrated Marketing Summit Conference
650 15th Street, Denver, CO
July 20th, 2010

Program C - Webinar Best Practices for Demand Generation
Bret Smith and Mike Agron, Co-Founders of WebAttract, LLC (Rensselaer, NY) Will discuss webinar strategies designed to drive net new leads for your company (Demand Generation). They will cover topics like; Successful planning process, Audience recruitment, Communication strategies and channels, List building, Messaging and timing, Post webinar opportunities and more…

Integrated Marketing Summit website & Sessions

The Integrated Marketing Summit Conference
Hilton Rosemont O'Hare, 5550 N. River Road, Rosemont, IL 60018
August 24th, 2010

11:00 AM - 12:00 PM: Program C - A Roadmap for Managing the Webinar Life Cycle
The Webinar is an invaluable tool in today’s buyer market. It is a tremendously effective vehicle for companies to listen to, engage and educate customers and differentiate themselves from the rest of the pack. The catch? You’ve got to really do a Webinar right in order for it to be effective.

Join Webinar expert Mike Agron, Executive Webinar Producer for WebAttract, LLC, for a tutorial to learn how to tightly manage and control the many aspects of running a great Webinar. You’ll hear about real life examples on Webinar best practices, methodologies and metrics that WebAttract has used for producing and delivering webinars for global brands such as Google, Oracle, Underwriters Laboratories as well as many emerging regional brands, etc.

Integrated Marketing Summit website & Sessions

The Integrated Marketing Summit
Hyatt Regency Dallas, 300 Reunion Blvd, Dallas, TX 75207
December 2nd, 2010

11:00 AM - 12:00 PM: Program B - Webinar Best Practices for Demand Generation
Bret Smith, WebAttract, LLC (Rensselaer, NY) will discuss webinar strategies designed to drive net new leads for your company (Demand Generation). Bret will cover topics like; Successful planning process, Audience recruitment, Communication strategies and channels, List building, Messaging and timing, Post webinar opportunities and more…

Integrated Marketing Summit website & Sessions

Industry Stats

A recent Forrester Research report—”B2B Marketers' 2010 Budget Trends,” found that the webinar medium garners more dollars than online display ads, coming in just a percent shy (7% versus 8%) of email marketing.

According to WebinarListings, the webinar/webcast market is expected to increase from $83 million in 2007 to $3.4 billion in 2014.

A study by Business.com found that a whopping 67% of business leaders who rely on social media for business information seek out relevant podcasts or webinars.

A MarketingProfs and Junta42 study that polled 1,100 North American businesses found that 42% of businesses use webinars as part of their content marketing mix.

Almost 75% of companies surveyed recently by DemandGen Report have increased the frequency of webinars they host, with more than 38% increasing hosted webinars by more than 21%.

Best Practices Survey Snapshot

84% use webinars for lead generation

75% have increased frequency of webinars in the past year

Best Practices Survey Snapshot

More than 50% use Linkedln & Twitter for webinar promotion

21% have had best success with 30-minute format

Best Practices Survey Snapshot

31% planning shorter events in 2011

Industry analysts and customer case studies draw best response

Best Practices Survey Snapshot

Interactive features are becoming more important

Ease of use/setup are top consideration in choosing a platform

95% of survey respondents stating that they currently host webinars,

82.6% of that total said they have increased the number of webinars they hosted in the past year

The highest percentage of survey respondents cited Number of New Sales/Marketing Leads Obtained (44.1%) as the most important measure of success,
while Quality of Attendees (reaching the target audience) came in second at 32.5%

The most popular webinar format is 60 minutes, with 73.8% of respondents citing that length as the most effective.

More than 20% also prefer the 30-minute webinar, with very few opting for 3O-minute or less choices

When it comes to presenters, survey respondents reported that industry analysts are the most valuable webinar speakers, with 36.9% rating them as most important

Delivering case study examples in a webinar packs the second-most powerful punch,
with 28.6% of respondents citing the customer case study as most important

57.1% plan to make webinars more interactive in 2011

Survey respondents cite interactive tools as some of the most important features of the webinar.

Recording the webinar is most critical (83.1 %), then Q&A (78.6%) and Chat (46.5%)

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