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7 Nov 09

Tags: attract, audience recruitment, best practices, brand awareness, bret smith, case stories, case studies, Demand Generation, e-broadcasting, e-prospecting, end2end solution, lead generation, mike agron, results, social media, target marketing, thought leadership, value proposition, webattract, Webinars.
Written by Bret Smith. No comments

9 Management Practices for Exceptional Webinars


http://img.en25.com/Web/CitrixOnline/MarketingProfs_9_Management_Practices.pdf

Nine Management Practices for Exceptional Webinars
Assemble A Cross-Functional Team
Align With Sales
Invest In A Project Plan
Develop A Content Strategy
Create Communications That Convert
Getting the Right Audience
Make the Most of Each Customer Touch 2
Add Value with Third Party Vendors
Define Success Metrics and Measure Results

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