The Return on Investment (ROI) for your webinar will be measured by your business objectives. These are the kinds of results beyond promoting your brand and thought leadership that can be attained from High Performing – High Impact™ Webinars:
Impact on the Bottom Line & Actual Customer Results:
- Net new deals closed → A sales consulting firm attracted a big box retailer from a webinar that resulted in closing a $1 Million engagement.
- Converting a prospect to a customer → A webinar attendee, who was previously on the fence, was so impressed with the virtual contact center provider’s case study (because it spoke to his pain point) that he asked for a demo which resulted in a sale within two weeks of the webinar.
- Up sell and cross sell to existing base → 20% of the 700 webinar attendees, who were existing customers of a leading marketing services company, responded to a call to action at the end of the webinar to have a 1:1 conversation with a sales rep.
- Increase sales pipeline → An engineering information provider who shifted their marketing mix to include webinars was able to attract 686 pre-qualified people to register for one webinar, of which 353 attended, and in six weeks after the webinar 431 additional on-demand viewings were reported, representing over 1,000 new sales leads.
- Puts you on the map as a viable competitor → An emerging software company was able to establish itself in the legal industry resulting in an acceleration of downloads of trials that resulted in a 29% increase in sales within two months.
- Reach new markets and geographies Using existing sales resources a “standards and compliance” organization leveraged a webinar to attract an audience from 37 countries.
For more info, please feel free to check out our free eBook, WebinarReady.
Here’s to your webinar success!
-Mike