There are two types of webinars: Informational (educational) and Sales Pitch
(product features and benefits). What’s the difference? A high-impact – highperforming
webinar is not about selling. It’s about stimulating someone’s
intellectual curiosity, teaching them something and inspiring them to want
to have a conversation. After that, you can determine how you can help them,
and convert them from a prospect into a customer.
The test for high impact – high performing informational webinars:
- Does it deliver relevant, timely, and MUST HAVE business or personal value?
- Does it tell a story, present an authentic case study, tutorial, or a new way of thinking?
- Does it focus on solutions, rather than specific products, features and benefits?
- Will this information stimulate the intellectual curiosity of your audience to want to learn more from you after the webinar?
For more information, please feel free to check out our free eBook, WebinarReady.
Here’s to your webinar success!
-Mike