Webinars are a great platform for informing potential customers about your product or service. Steven Essa provides us with some tips on webinar presentation to help your webinar become the success it can be.

When conducting a webinar, it’s important to be direct. If you spend too much time discussing unrelated topics, or building up to it, people will lose interest, and you will lose customers. Your customer’s time is valuable, so they appreciate someone who gets right to the point.

In order for your customer to see and hear you well, build your presentation in PowerPoint. Light backgrounds with dark text make it easier for people to see. If your slides are too busy or complicated, it may be overwhelming, and customers may miss key points you are trying to make.

Try to keep a common theme on each slide. This makes the presentation flow more smoothly. Keep your steps simple. People like to understand right away what it is you are saying. If you get too complicated, someone might not understand, and they may be too embarrassed to ask a question. Instead, they may just go to the competition.

Reading one point at a time helps customers understand the emphasis you are trying to make on each topic. Try to have a separate open, middle, and close to each webinar. This makes your presentation appear well prepared and polished.

Speaking in short, sharp sentences keeps what you are saying clear. Between pages loading, it also allows for any lag time. Emphasis is made by varying the pitch of your voice. Slow down if you need to, for customers to understand. Never read your slide word for word, your customers can do that themselves, and they will quickly lose interest if you do so.

If you are working with another presenter, be sure to have them send their slides to you in case of technical problems. This allows you to continue the presentation while they resolve their issues. Likewise, if you are a guest presenter, send your slides to your host prior to the webinar.

Hosting your own webinar can be fun and rewarding. You get to interact with a variety of people from all over the world. You get to see the value of your products in the real world. You also get to see several substantial streams of income you wouldn’t be able to generate elsewhere. Taking the time to properly prepare your webinar will help you to be a better presenter, and you will see it reflected in your sales.

By Steven Essa 
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